Before joining TMA, Corey founded Wake and Make Media, a content production company focused on high-volume, high-performance video marketing. He also served as Head of Creative Video at William Morris Endeavor, where he developed content across digital, social-first, and entertainment-driven environments.
His experience spans startups, agency environments, and enterprise-level production, with a focus on helping CEOs and health & wellness business owners build trust through video-driven thought leadership.
Expertise & Focus Areas
Corey’s work centers on building scalable video systems that support authority and business growth.
These focus areas support TMA’s broader authority-building infrastructure by ensuring consistent visibility and engagement across digital channels.
Video Production & Content Batching
Media Operations & Workflow Management
Cinematic Content Development
Organic Content Strategy & Trend Identification
Multi-Channel Content Distribution
Lead-Driven Content Systems
Experience & Credentials
Professional Experience
- 14+ years in content marketing, media management, and creative operations
- 5+ years in thought leadership strategy
- Founder, Wake and Make Media
- Former Head of Creative Video at William Morris Endeavor
- Experience across digital, film, social-first, and advertising environments
- Worked with CEOs, healthcare organizations, med spas, and service-based businesses
Measurable Impact
- Generated billions of views across video content
- Helped build audiences reaching millions of followers and subscribers
- Produced campaigns generating thousands of leads per day through paid and organic media
- Built content batching systems that convert 1 hour of executive time into a month of content
- Contributed to Pollack Peacebuilding, securing a TV pilot on A&E
Operational Philosophy
Corey believes that effective content is not created randomly; it is engineered through systems.
While many marketers chase views and short-term engagement, his approach prioritizes consistency, clarity, and alignment with business outcomes. Content should not exist for attention alone; it should drive trust, shorten sales cycles, and generate inbound demand.
Consistency builds recognition.
Recognition builds trust.
Trust drives conversion.
Conversion fuels growth.
Without structured production systems, even high-quality ideas fail to scale. With them, content becomes a predictable engine for visibility and revenue.
