Before joining TMA, Corey founded Wake and Make Media, a content production company focused on high-volume, high-performance video marketing. He also served as Head of Creative Video at William Morris Endeavor, where he developed content across digital, social-first, and entertainment-driven environments.
His experience spans startups, agency environments, and enterprise-level production, with a focus on helping CEOs and health & wellness business owners build trust through video-driven thought leadership.
Expertise & Focus Areas
Corey’s work centers on building scalable video systems that support authority and business growth.
These focus areas support TMA’s broader authority-building infrastructure by ensuring consistent visibility and engagement across digital channels.
Video Production & Content Batching
Transforming short recording sessions into weeks of structured, publish-ready content.
Media Operations & Workflow Management
Ensuring content assets move efficiently through production pipelines without delays or gaps.
Cinematic Content Development
Elevating production quality through advanced filming, audio, scripting, and editing standards.
Organic Content Strategy & Trend Identification
Identifying and leveraging platform trends while maintaining brand consistency.
Multi-Channel Content Distribution
Maintaining consistency across platforms with structured QA and editorial processes.
Lead-Driven Content Systems
Aligning video output with inbound lead generation and revenue-focused outcomes.
Experience & Credentials
Professional Experience
- 14+ years in content marketing, media management, and creative operations
- 5+ years in thought leadership strategy
- Founder, Wake and Make Media
- Former Head of Creative Video at William Morris Endeavor
- Experience across digital, film, social-first, and advertising environments
- Worked with CEOs, healthcare organizations, med spas, and service-based businesses
Measurable Impact
- Generated billions of views across video content
- Helped build audiences reaching millions of followers and subscribers
- Produced campaigns generating thousands of leads per day through paid and organic media
- Built content batching systems that convert 1 hour of executive time into a month of content
- Contributed to Pollack Peacebuilding, securing a TV pilot on A&E
Operational Philosophy
Corey believes that effective content is not created randomly; it is engineered through systems.
While many marketers chase views and short-term engagement, his approach prioritizes consistency, clarity, and alignment with business outcomes. Content should not exist for attention alone; it should drive trust, shorten sales cycles, and generate inbound demand.
Consistency builds recognition.
Recognition builds trust.
Trust drives conversion.
Conversion fuels growth.
Without structured production systems, even high-quality ideas fail to scale. With them, content becomes a predictable engine for visibility and revenue.
